This year, Guangzhou Chemicals Import and Export Co., Ltd. has actively implemented its strategy of “Buy Globally, Sell Globally” to seize international market opportunities. Through targeted market exhibitions, in-depth business visits, and efficient matchmaking, Guangzhou Chemicals has achieved significant results in strategic markets including Africa, the Middle East, and Southeast Asia. Businesses in sectors like Detergent & Home Care, Coatings, and Pharmaceuticals have seen improvements not only in volume but also quality, injecting strong momentum into the advancement of its global strategy。
Southeast Asia Market: Platform of Canton Fair Yields Results
This April, during the 137th Canton Fair, the booth of Guangzhou Chemicals received over 500 professional buyers from more than 20 countries and regions. Following in-depth discussions at the booth, several international procurement delegations conducted on-site visits to our company. Leveraging our professional and comprehensive service capabilities, we secured multiple new procurement contracts with visiting buyers, laying a solid cooperative foundation for deeper market penetration.
African Market: Consumer Upgrade Sparks Demand for Detergent & Home Care
This May, led by Jian Weiyi, Secretary of the Party Committee and Chairman of the Board of Directors of TIT (Guangzhou Textiles Industry & Trade Holdings Ltd.), and accompanied by Lin Xueqiang, Chairman of Guangzhou Chemicals, our delegation visited Africa. They precisely identified the trend of consumer upgrading in the African market, focusing on advancing cooperation for eco-efficient detergent &home care products. During the visit, strategic cooperation agreements totaling over USD 4.5 million were signed with multiple regional industry leaders. At the 6th Beauty Kenya Expo, the company’s green products gained widespread recognition from African buyers due to their environmental performance advantages, establishing a foundation for building a regional supply chain collaboration network.
Middle East Market: Full-range Channel Breakthrough for Coatings & Titanium Products
At the Saudi Arabia Coatings Show 2025 and Dubai GOTECH 2025, teams from the Coatings and the Titanium Project of Guangzhou Chemicals showcased their full products from coatings & resins to titanium series, receiving over a hundred professional buyers from the Middle East. At the Coatings Show, led by Ge Weizhi, Executive Deputy General Manager of TIT, our delegation secured nearly USD 1 million in purchase orders through accurate assessment of local market demand, deepened end-user channel cooperation, and visits to industry leaders for trend insights. At GOTECH, products like rutile and welding materials exhibited by the company attracted significant attention from buyers in the oil & gas sector. The team identified multiple potential clients, focusing on establishing channel partnerships.
East & Central Asia Markets: Dual-track Advance in Pharmaceuticals and Dyes
The Pharmaceuticals team highlighted core products like steviol glycosides and pharmaceutical intermediates at the CPHI Japan 2025. Simultaneously, the Dyes & Pigments team showcased dyes, dyeing auxiliaries, and textile dyeing and printing chemicals at the TextileExpo Uzbekistan 2025, attracting over 50 professional companies for business discussions. Currently, four prospective buyers with strong local channel advantages are entering an intensive negotiation phase. By synergizing efforts across both sectors, conducting in-depth market research to precisely identify customer needs, and actively expanding regional distribution networks, Guangzhou Chemicals is laying a robust foundation for building a localized marketing and service system, aiding its deep market penetration in East and Central Asia.
Moving forward, Guangzhou Chemicals will continue to strengthen its “global exhibition-driven network” mechanism and deepen its localized operations capabilities. It aims to persistently expand its global market presence through an innovative product portfolio and professional services, thereby establishing a more resilient international operations system.
(廣州化工進出口有限公司供稿)
